Post by nojime4575 on Feb 15, 2024 4:15:06 GMT -5
Making creative videos because you think "optimizing for creative" is harder than optimizing for quantifiable metrics. But just as data analysts are masters of metrics, there's an entire industry of creative masters: artists. People make decisions emotionally , so you need to consider how your video content can best cultivate an emotional relationship with your potential customers. This is exactly what artists excel at - and it's evident when brands make their videos not just creative, but truly artistic. You need to consider how your video content can best cultivate an emotional relationship with your potential customers.
My favorite example of artistic video marketing is Squarespace’s 2015 ad campaign featuring Jeff Bridges . They had the "dude" record an album of throat singing, and then they did a commercial for the album. That event Venezuela Phone Number List was all about doing fun, creative, slightly ridiculous things. This makes Squarespace an emotionally compelling brand. 3 Ways to Make More Creative Social Media Videos You don't need to go out and specifically try to "hire an artist" either: chances are you've already hired one without even realizing it! You could ask your team who likes to draw?
Ask your team who likes to draw; ask them who has directed a play before. Once you make it clear that you are encouraging and championing their creative passion,, it won’t be long before you transform your “About” page into a compilation of infomercials from the 1980s. About the author.Chris Savage is CEO and co-founder of Wistia , a leading video platform that enables business teams to harness the connective power of video . After graduating from Brown University with a degree in Art Semiotics, Chris and his co-founder Brandon Schwartz started Wistia in 2006 in Brandon's living room.
My favorite example of artistic video marketing is Squarespace’s 2015 ad campaign featuring Jeff Bridges . They had the "dude" record an album of throat singing, and then they did a commercial for the album. That event Venezuela Phone Number List was all about doing fun, creative, slightly ridiculous things. This makes Squarespace an emotionally compelling brand. 3 Ways to Make More Creative Social Media Videos You don't need to go out and specifically try to "hire an artist" either: chances are you've already hired one without even realizing it! You could ask your team who likes to draw?
Ask your team who likes to draw; ask them who has directed a play before. Once you make it clear that you are encouraging and championing their creative passion,, it won’t be long before you transform your “About” page into a compilation of infomercials from the 1980s. About the author.Chris Savage is CEO and co-founder of Wistia , a leading video platform that enables business teams to harness the connective power of video . After graduating from Brown University with a degree in Art Semiotics, Chris and his co-founder Brandon Schwartz started Wistia in 2006 in Brandon's living room.